Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

on this Glossary page, you'll find these words and phrases

generations, ghostwriter, Godin, Seth, Google cache, green washing

generations generations - A demographic term that groups people by their year of birth. Here are the names and dates used in the excellent book "The Age Curve - How to Profit from the Coming Demographic Storm" by Kenneth W. Gronbach - GI Generation - born 1905 to 1924 Silent Generation - 1925 to 1944 Baby Boomers - 1945 to 1964 Generation X - 1965 to 1984 Generation Y - 1985 to 2004 Generation Z - 2005 to 2024 ghostwriter ghostwriter - Somebody who writes for you, but lets you put your name on the work. Ghostwriters can create magazine articles, blog postings, whitepapers, case studies, and website content for you. You take credit for their work - with their permission, and for a price. Godin, Seth Godin, Seth - Excellent Internet marketer and author. Godin's books include Permission Marketing, Unleashing the Ideavirus, and The Big Red Fez. Google cache google cache - The storage area that Google uses to keep website text and images. By keeping the latest information that it has about your web page in its cache, Google is able to deliver search engine results pages (SERPs) more quickly, with less strain on its servers and bandwidth. When software developers make important changes to their websites, they want Google's spider to crawl their new web page as soon as possible, and include the updated page information in Google's index. To see what is currently in Google's index for a particular page, you can examine what's in Google's cache. For example, to look at Google's latest version of the DP Directory home page - http://www.dpdirectory.com - you could enter the search term cache:www.dpdirectory.com into Google's search box. Note that there are no spaces in the expression that you type into Google's search box. Google will display the cached version of the requested page, along with the latest date and time that Google crawled that page. green washing green washing - Launching a marketing campaign that says that you care about the environment, but not really caring. Software Marketing Glossary Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ, software marketing glossary Copyright © 1997-2011 DP Directory, Inc.

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Glossary Index A - B - C - D - E - F - G H - I - J - K - L - M N - O - P - Q - R - S - T U - V - W - X - Y - Z Table of Contents of the - G - pages: generations ghostwriter Godin, Seth Google cache green washing guerilla Guerrilla Marketing Excellence guestbook Get tons of software publicity without spending oodles of money. Your competitors are using news releases to promote their smartphone and computer software. So should you! Contact DP Directory, and start getting your share of free publicity from bloggers, newspapers, and magazines. Learn which marketing books can increase your desktop and smartphone software sales. Free. Subscribe now to Al Harberg's free Software Marketing Newsletter. There's no better way for software developers to get usable marketing information. I'll only use your email address for sending you my monthly newsletter. Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.