hit - A loosely defined term that refers to an object that a user finds on your web page.
For example, a web page with a handful of images could generate a dozen hits each time a user visits it. Beware of advertisers who want you to buy banner ads because they have thousands or millions of hits each month. Instead of measuring hits, find out how many unique visitors they have, and what these visitors' demographics are.
home page - The main page or entry page of your website.
In Jakob Nielsen's book "Homepage Usability," Nielsen talks about all of the ways that people think of their home pages: Home pages are our magazine covers, our faces to the world, our artwork, the lobby of our building, our company's receptionist, our book's table of contents, the front page of our newspaper, or our sales brochure.
If your goal is to sell software, then your home page is your sales presentation. Get people excited about your applications. Tell them how your software will benefit them. Use your home page to sell your apps.
In his book "Don't Make Me Think," Steve Krug reminds us that we don't read web pages. We scan them. And that certainly describes the way prospects look at software developers' home pages.
You have to get the software buyer's attention immediately. Your home page's first sentence should be your most compelling marketing pitch for your software.
Large blocks of text are uninviting. Use bullet points to tell your target audience how they'll benefit from owning your software. Use the key words and phrases that your prospects will understand. Don't confuse them with techie talk.
Your home page is your software marketing presentation. Make it easy to navigate. Tell readers immediately if your software will run on their computers. Make it easy for them to buy it, to learn more about it, or to download a trial version.
"Homepage Usability: 50 Websites Deconstructed" - A book by Jakob Nielsen and Marie Tahir.
In this book, Nielsen talks about all of the criteria that he uses when reviewing his customers' home pages. In addition, he presents fifty detailed examples.
Software developers can use this book to increase their sales. That's because the principles that Nielsen describes apply to the software development industry.
I first reviewed "Homepage Usability" in my Al Harberg's Software Marketing Newsletter.
horizontal scrolling - A technique that ensures that website visitors will click their "back" buttons.
Users simply won't scroll left-to-right. Be sure to look at your website using all of the browsers that your prospects are likely to use, to ensure that you're not forcing them to scroll horizontally.
More and more, prospects are using smartphones and iPads to read websites. Make sure your web pages can be read in all of the popular mobile devices' browsers.
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