border border border
border

border border border
border Press Release
Distribution
border border border
  -   Computer Editors
  -   Business Editors
  -   Education Editors
  -   Multimedia Editors
  -   Game Editors
  -   Programming Editors
  -   Other Editors
border border border
border Press Release
Writing
border border border
  -   Prices & Time Frames
  -   Sample Press Releases
border border border
Software Marketing
Solutions
border border border
  -   Rent Al's Brain
  -   Press Release FAQ
border border border
Al Harberg's
Software Marketing Newsletter
border border border
  -   Subscribe Now
  -   Marketing Archive
  -   Marketing Glossary
border border border
More
Information
border border border
  -   Order
  -   Contact Us
  -   About DP Directory, Inc.
  -   Send Us an Email

press release services

border border border
If you like the marketing information in this Glossary, you should try my website review service!
border border border

When I review your website, I'll be thinking about your application, your target audience, and your marketplace niche.

I want to improve the appeal and reach of your application.

I can help.

border border border
Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
(860) 659-1065
al@dpdirectory.com
border border border
   .

Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

border on this Glossary page, you'll find these words and phrases border

hit, home page, Homepage Usability, horizontal scrolling

border

website hit

hit

hit - A loosely defined term that refers to an object that a user finds on your web page.

For example, a web page with a handful of images could generate a dozen hits each time a user visits it. Beware of advertisers who want you to buy banner ads because they have thousands or millions of hits each month. Instead of measuring hits, find out how many unique visitors they have, and what these visitors' demographics are.

border

home page

home page - The main page or entry page of your website.

In Jakob Nielsen's book "Homepage Usability," Nielsen talks about all of the ways that people think of their home pages: Home pages are our magazine covers, our faces to the world, our artwork, the lobby of our building, our company's receptionist, our book's table of contents, the front page of our newspaper, or our sales brochure.

home page of software developer website If your goal is to sell software, then your home page is your sales presentation. Get people excited about your applications. Tell them how your software will benefit them. Use your home page to sell your apps.

In his book "Don't Make Me Think," Steve Krug reminds us that we don't read web pages. We scan them. And that certainly describes the way prospects look at software developers' home pages.

You have to get the software buyer's attention immediately. Your home page's first sentence should be your most compelling marketing pitch for your software.

Large blocks of text are uninviting. Use bullet points to tell your target audience how they'll benefit from owning your software. Use the key words and phrases that your prospects will understand. Don't confuse them with techie talk.

Your home page is your software marketing presentation. Make it easy to navigate. Tell readers immediately if your software will run on their computers. Make it easy for them to buy it, to learn more about it, or to download a trial version.

border

Homepage Usability by Jakob Nielsen and Marie Tahir

Homepage Usability

"Homepage Usability: 50 Websites Deconstructed" - A book by Jakob Nielsen and Marie Tahir.

In this book, Nielsen talks about all of the criteria that he uses when reviewing his customers' home pages. In addition, he presents fifty detailed examples.

Software developers can use this book to increase their sales. That's because the principles that Nielsen describes apply to the software development industry.

I first reviewed "Homepage Usability" in my Al Harberg's Software Marketing Newsletter.

border

horizontal scrolling

horizontal scrolling - A technique that ensures that website visitors will click their "back" buttons.

Users simply won't scroll left-to-right. Be sure to look at your website using all of the browsers that your prospects are likely to use, to ensure that you're not forcing them to scroll horizontally.

More and more, prospects are using smartphones and iPads to read websites. Make sure your web pages can be read in all of the popular mobile devices' browsers.

border Software Marketing Glossary
previous software marketing glossary page next software marketing glossary page
border
Quick Links:
Lists: computer, business , education, multimedia, game, programming, others
Ordering: place an order, prices and time frames, sample news releases, about us
Information: free newsletters, press release FAQ, software marketing glossary
border Copyright 1997-2016 DP Directory, Inc.

 . .
border border border
Glossary Index
border border border
A - B - C - D - E - F - G
H - I - J - K - L - M
N - O - P - Q - R - S - T
U - V - W - X - Y - Z
border border border
Table of Contents
of the - H - pages:
border border border
headings
headlines
heritage differentiation
hidden text
hit
home page
Homepage Usability
horizontal scrolling
hotline list
house list
How to Become a Marketing Superstar
How to Close Every Sale
How to Sell Yourself
How to Win Customers
How to Write Like an Expert About Anything
HP Way
hype
hypertext
border border border
New Product Announcements put your software in front of thousands of eyeballs.
border border border

You need to send your New Product Announcement to the proper press people.

You're wasting time and money if you're submitting news releases to generic names (such as "Software Editor" versus real names such as "Sam Jones") or to generic addresses

(such as news@ instead of sjones@).

Use a professional press release submission service that will deliver your news releases to the editors' personal mailboxes.

border border border
Insights on selling more computer and iPhone software, free of charge, free of hype, free of spam.
border border border

If you continue to do the same old things, your application sales won't increase.

Subscribe now to Al Harberg's free Software Marketing Newsletter, and learn sales techniques that will increase your bottom line.

Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.

border
border border border