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If you like the marketing information in this Glossary, you should try my website review service!
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When I review your website, I'll be thinking about your application, your target audience, and your marketplace niche.

I want to improve the appeal and reach of your application.

I can help.

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Al Harberg
DP Directory, Inc.
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Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

border on this Glossary page, you'll find these words and phrases border

hit, home page, Homepage Usability, horizontal scrolling


website hit


hit - A loosely defined term that refers to an object that a user finds on your web page.

For example, a web page with a handful of images could generate a dozen hits each time a user visits it. Beware of advertisers who want you to buy banner ads because they have thousands or millions of hits each month. Instead of measuring hits, find out how many unique visitors they have, and what these visitors' demographics are.


home page

home page - The main page or entry page of your website.

In Jakob Nielsen's book "Homepage Usability," Nielsen talks about all of the ways that people think of their home pages: Home pages are our magazine covers, our faces to the world, our artwork, the lobby of our building, our company's receptionist, our book's table of contents, the front page of our newspaper, or our sales brochure.

home page of software developer website If your goal is to sell software, then your home page is your sales presentation. Get people excited about your applications. Tell them how your software will benefit them. Use your home page to sell your apps.

In his book "Don't Make Me Think," Steve Krug reminds us that we don't read web pages. We scan them. And that certainly describes the way prospects look at software developers' home pages.

You have to get the software buyer's attention immediately. Your home page's first sentence should be your most compelling marketing pitch for your software.

Large blocks of text are uninviting. Use bullet points to tell your target audience how they'll benefit from owning your software. Use the key words and phrases that your prospects will understand. Don't confuse them with techie talk.

Your home page is your software marketing presentation. Make it easy to navigate. Tell readers immediately if your software will run on their computers. Make it easy for them to buy it, to learn more about it, or to download a trial version.


Homepage Usability by Jakob Nielsen and Marie Tahir

Homepage Usability

"Homepage Usability: 50 Websites Deconstructed" - A book by Jakob Nielsen and Marie Tahir.

In this book, Nielsen talks about all of the criteria that he uses when reviewing his customers' home pages. In addition, he presents fifty detailed examples.

Software developers can use this book to increase their sales. That's because the principles that Nielsen describes apply to the software development industry.

I first reviewed "Homepage Usability" in my Al Harberg's Software Marketing Newsletter.


horizontal scrolling

horizontal scrolling - A technique that ensures that website visitors will click their "back" buttons.

Users simply won't scroll left-to-right. Be sure to look at your website using all of the browsers that your prospects are likely to use, to ensure that you're not forcing them to scroll horizontally.

More and more, prospects are using smartphones and iPads to read websites. Make sure your web pages can be read in all of the popular mobile devices' browsers.

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Glossary Index
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A - B - C - D - E - F - G
H - I - J - K - L - M
N - O - P - Q - R - S - T
U - V - W - X - Y - Z
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Table of Contents
of the - H - pages:
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heritage differentiation
hidden text
home page
Homepage Usability
horizontal scrolling
hotline list
house list
How to Become a Marketing Superstar
How to Close Every Sale
How to Sell Yourself
How to Win Customers
How to Write Like an Expert About Anything
HP Way
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New Product Announcements put your software in front of thousands of eyeballs.
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You need to send your New Product Announcement to the proper press people.

You're wasting time and money if you're submitting news releases to generic names (such as "Software Editor" versus real names such as "Sam Jones") or to generic addresses

(such as news@ instead of sjones@).

Use a professional press release submission service that will deliver your news releases to the editors' personal mailboxes.

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Insights on selling more computer and iPhone software, free of charge, free of hype, free of spam.
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If you continue to do the same old things, your application sales won't increase.

Subscribe now to Al Harberg's free Software Marketing Newsletter, and learn sales techniques that will increase your bottom line.

Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.

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