hotline list - The most current mailing list of prospects in any particular category.
These names almost always are offered by list brokers at a premium price because they represent the freshest names that have been gathered. Among the most popular of these lists are people who have recently ordered from catalogs, and people who have recently moved into a new house or apartment.
house list - The list of customers, prospects, or other stakeholders that a company or nonprofit maintains.
A house list is contrasted with an outside list that is available for rental from a list broker.
How to Become a Marketing Superstar
"How to Become a Marketing Superstar - Unexpected Rules that Ring the Cash Register" - a book by Jeffrey J. Fox.
Until I bought "How to Become a Marketing Superstar" I was never a fan of little books that promise to make your life magical. But this is a book that I can recommend.
"How to Become a Marketing Superstar" uses common sense and proven business practices to explain how to find customers, and how to keep them coming back. It's a book about marketing. "Technology does not sell," Fox tells us. "Marketing sells."
With his emphasis on practical knowledge, the author believes that marketing is about generating revenue. Either it brings in revenue, or it's something that should be dropped.
Fox believes that you have to love your brand. If, for example, a software developer isn't in love with his or her software, then they won't be able to sell it very effectively.
While not written for the software development business, "How to Become a Marketing Superstar" contains a lot of advice that developers can use to sell more applications.
How to Close Every Sale
"How to Close Every Sale - Field-tested, can't-lose techniques to win lifetime customers - and make every sale stick" - A book by Joe Girard.
The Guinness book of World Records named Joe Girard the world's greatest salesman. Joe sold 13,000 cars in 15 years, with no fleet sales and no leases. And many of his face-to-face sales techniques apply to selling software on the web.
The book talks about creating the need for your product, and creating the desire to own it. By making software web sites pleasant and professional, you can convince prospects to buy your software.
I don't think Joe would like the "try before you buy" technique used by so many software developers. In fact, Girard won't schedule a callback with a prospect. If he can't sell you a car in a single sales presentation, he won't set up a second appointment to try again to close the sale. He's so good at sales, he'd rather spend that time with a new prospect than talk with you a second time.
You can read my entire book review of How to Close Every Sale.
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