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Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

border on this Glossary page, you'll find these words and phrases border

How to Sell Yourself, How to Win Customers


How to Sell Yourself by Joe Girard

How to Sell Yourself

"How to Sell Yourself" - a book by Joe Girard.

As a Cadillac salesperson, he outsold every other automobile seller in the US, for 12 years in a row. Girard uses "How to Sell Yourself" to describe how he became a successful sales person.

In Joe's mind, he didn't sell vehicles. He sold himself.

Much of this book deals with face-to-face sales. But most of the principles apply to selling software applications on the Internet, too. I believe that software developers can learn a lot by studying successful salespeople in other fields. This book is a quick read. You can learn more about "How to Sell Yourself" by reading my entire book review.


How to Win Customers

"How to Win Customers and Keep Them for Life" - a book by Michael LeBoeuf.

How to Win Customers and Keep Them for Life by Michael Lebouef LeBoeuf's book is about winning and keeping customers. The author tells us that most firms are pretty bad at both of these tasks. The three main reasons are -

Employees don't know the proper way to service customers.

Contact points with customers aren't always identified or handled well.

Businesses don't reward good customer service.

The author cites a number of studies about how consumers react to businesses. We hear from only four percent of our clients. If the other 96 percent don't like our products or services, they don't complain. They simply move to another supplier. And the vast majority never come back.

Of all the people who are unhappy with a particular business, only nine percent of them were unhappy with the product that you sold them. More than two-thirds of customers are unhappy because they feel that the company treated them with indifference.

With very little thought, and very little knowledge about software marketing, developers can address these problems. You can turn unhappy customers into happy people who will tell their friends and colleagues about your applications.

This book can open your eyes, and help you sell more software.

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Glossary Index
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A - B - C - D - E - F - G
H - I - J - K - L - M
N - O - P - Q - R - S - T
U - V - W - X - Y - Z
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Table of Contents
of the - H - pages:
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heritage differentiation
hidden text
home page
Homepage Usability
horizontal scrolling
hotline list
house list
How to Become a Marketing Superstar
How to Close Every Sale
How to Sell Yourself
How to Win Customers
How to Write Like an Expert About Anything
HP Way
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Hundreds of editors and bloggers could tell their readers about your software.
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It's simple: Press releases generate software sales.

Talk to a professional about your news release campaign.

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Learn effective sales writing techniques with Al Harberg's free monthly newsletter.
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For more than 26 years, I've been working full-time with software vendors.

Each month, I provide free, practical advice about how to increase your software sales.

Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.

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