How to Sell Yourself
"How to Sell Yourself" - a book by Joe Girard.
As a Cadillac salesperson, he outsold every other automobile seller in the US, for 12 years in a row. Girard uses "How to Sell Yourself" to describe how he became a successful sales person.
In Joe's mind, he didn't sell vehicles. He sold himself.
Much of this book deals with face-to-face sales. But most of the principles apply to selling software applications on the Internet, too. I believe that software developers can learn a lot by studying successful salespeople in other fields. This book is a quick read. You can learn more about "How to Sell Yourself" by reading my entire book review.
How to Win Customers
"How to Win Customers and Keep Them for Life" - a book by Michael LeBoeuf.
LeBoeuf's book is about winning and keeping customers. The author tells us that most firms are pretty bad at both of these tasks. The three main reasons are -
Employees don't know the proper way to service customers.
Contact points with customers aren't always identified or handled well.
Businesses don't reward good customer service.
The author cites a number of studies about how consumers react to businesses. We hear from only four percent of our clients. If the other 96 percent don't like our products or services, they don't complain. They simply move to another supplier. And the vast majority never come back.
Of all the people who are unhappy with a particular business, only nine percent of them were unhappy with the product that you sold them. More than two-thirds of customers are unhappy because they feel that the company treated them with indifference.
With very little thought, and very little knowledge about software marketing, developers can address these problems. You can turn unhappy customers into happy people who will tell their friends and colleagues about your applications.
This book can open your eyes, and help you sell more software.
Software Marketing Glossary
Lists: computer, business
, education, multimedia, game, programming, others
Ordering: place an order, prices and time frames, sample news releases, about us
Information: free newsletters, press release FAQ, software marketing glossary
Copyright © 1997-2016 DP Directory, Inc.