learning and high self-esteem
learning and high self-esteem - A correlation that may not exist.
For years, many educators have believed that children with high self esteem learn better than children with average or low self esteem.
There's a fascinating article in the January, 2005 issue of Scientific American Magazine called "Exploding the Self-Esteem Myth".
The "teaser copy" says, "Boosting people's sense of self-worth has become a national preoccupation. Yet surprisingly, research shows that such efforts are of little value in fostering academic progress or preventing undesirable behavior".
And later in the article, "Some findings even suggest that artificially boosting self-esteem may lower subsequent academic performance."
The authors cite a study of students as they progressed through their 10th through 12th grades, and correlated grade achievement with self-esteem. They couldn't find correlation, much less causality, between high self-esteem and academic achievement.
letter kit - A direct-mail term that refers to the envelope, letter, flyer, order form, and reply envelope.
The term "letter kit" refers to everything that is postal-mailed to prospects. A letter kit is contrasted with a self-mailer, which is an all-in-one package that contains the letter, envelope, flyer, and reply card or envelope.
lifestyle advertising - Advertising that focuses on the end-user instead of on the product.
For example, instead of creating ads that say that Pepsi tastes great, "The Pepsi Generation" ad campaign placed its focus on the end users of the product.
lifestyle segmentation - A form of marketing segmentation in which you target people based upon lifestyle factors.
For example, you might target married versus single people, or people with children versus child-free households.
lifetime value - The amount of profit that each new customer will generate over the long term.
If you can sell additional applications to existing customers, then you can afford to spend more on marketing to get each new customer.
Some software vendors offer free lifetime upgrades. Bad decision! Most of the lifetime value of your software customers comes from their buying significant upgrades every 18 to 30 months.
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