border border border
border

border border border
border Press Release
Distribution
border border border
  -   Computer Editors
  -   Business Editors
  -   Education Editors
  -   Multimedia Editors
  -   Game Editors
  -   Programming Editors
  -   Other Editors
border border border
border Press Release
Writing
border border border
  -   Prices & Time Frames
  -   Sample Press Releases
border border border
Software Marketing
Solutions
border border border
  -   Rent Al's Brain
  -   Press Release FAQ
border border border
Al Harberg's
Software Marketing Newsletter
border border border
  -   Subscribe Now
  -   Marketing Archive
  -   Marketing Glossary
border border border
More
Information
border border border
  -   Order
  -   Contact Us
  -   About DP Directory, Inc.
  -   Send Us an Email

press release services

border border border
I'll put your ideas into words. You'll sell more software.
border border border

You can benefit from my 25+ years experience, full-time, helping software developers market their software.

For $299(US), I'll spend four hours on your website.

I'll deliver my insights into how you can generate more software sales.

border border border
Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
(860) 659-1065
al@dpdirectory.com
border border border
   .

Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

border on this Glossary page, you'll find these words and phrases border

learning and high self-esteem, letter kit, lifestyle advertising,
lifestyle segmentation, lifetime value, link bait

border

learning and high self esteem

learning and high self-esteem

learning and high self-esteem - A correlation that may not exist.

For years, many educators have believed that children with high self esteem learn better than children with average or low self esteem.

There's a fascinating article in the January, 2005 issue of Scientific American Magazine called "Exploding the Self-Esteem Myth".

The "teaser copy" says, "Boosting people's sense of self-worth has become a national preoccupation. Yet surprisingly, research shows that such efforts are of little value in fostering academic progress or preventing undesirable behavior".

And later in the article, "Some findings even suggest that artificially boosting self-esteem may lower subsequent academic performance."

The authors cite a study of students as they progressed through their 10th through 12th grades, and correlated grade achievement with self-esteem. They couldn't find correlation, much less causality, between high self-esteem and academic achievement.

border

letter kit

letter kit - A direct-mail term that refers to the envelope, letter, flyer, order form, and reply envelope.

The term "letter kit" refers to everything that is postal-mailed to prospects. A letter kit is contrasted with a self-mailer, which is an all-in-one package that contains the letter, envelope, flyer, and reply card or envelope.

See self-mailer.

border

lifestyle advertising

lifestyle advertising

lifestyle advertising - Advertising that focuses on the end-user instead of on the product.

For example, instead of creating ads that say that Pepsi tastes great, "The Pepsi Generation" ad campaign placed its focus on the end users of the product.

border

lifestyle segmentation

lifestyle segmentation - A form of marketing segmentation in which you target people based upon lifestyle factors.

For example, you might target married versus single people, or people with children versus child-free households.

border

Leboeuf's quotation on lifetime value

lifetime value

lifetime value - The amount of profit that each new customer will generate over the long term.

If you can sell additional applications to existing customers, then you can afford to spend more on marketing to get each new customer.

Some software vendors offer free lifetime upgrades. Bad decision! Most of the lifetime value of your software customers comes from their buying significant upgrades every 18 to 30 months.

border

link bait

link bait - See link magnet.

border Software Marketing Glossary
previous software marketing glossary page next software marketing glossary page
border
Quick Links:
Lists: computer, business , education, multimedia, game, programming, others
Ordering: place an order, prices and time frames, sample news releases, about us
Information: free newsletters, press release FAQ, software marketing glossary
border Copyright 1997-2016 DP Directory, Inc.

 . .
border border border
Glossary Index
border border border
A - B - C - D - E - F - G
H - I - J - K - L - M
N - O - P - Q - R - S - T
U - V - W - X - Y - Z
border border border
Table of Contents
of the - L - pages:
border border border
landing page
leading with your chin
learning and high self-esteem
letter kit
lifestyle advertising
lifestyle segmentation
lifetime value
link bait
link equity
link farm
link magnet
link popularity
link rot
link swap
liquid layout
list broker
list cleaning
list manager
list owner
list select
load time
localization
localize
logo
long tail
loss leader
lost opportunity costs
low hanging fruit
border border border
When prospects read a press release about your software, they buy.
border border border

Writing an effective New Product Announcement can be hard.

You can't send the bloggers the sales pitch from your website.

You can't submit your PAD file description.

And you can't send them a nice story about your software application.

You have to submit a professionally-crafted press release that they can use.

We can help you write and email your press release!

border border border
Get in-depth software and iPhone marketing insights for free by subscribing to Al Harberg's Software Marketing Newsletter.
border border border

Subscribe to Al Harberg's free monthly Software Marketing Newsletter and you'll see a real difference in your software sales.

Start your subscription now if you want to increase your sales now.

Or start your newsletter subscription later and give your competitors a head start.

Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.

border
border border border