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Not enough prospects are buying your software.
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When you hire me to review your software website, I'm not going to deliver boilerplate marketing theory.

You'll get my best judgment on specific changes that you should make to your website.

These changes will result in your selling more software.

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DP Directory, Inc.
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al@dpdirectory.com
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Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

border on this Glossary page, you'll find these words and phrases border

media kit, media outlets, merge purge, metatag,
microISV, middlemen, mirror, mission statement,
mISV, mocial, multi-user license

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media kit for software application

media kit

media kit - An online or physical collection of material that tells editors about your software.

This media kit generally includes a press release, a company backgrounder, flyers and brochures about your programs, a biography of the developer and other key personnel, and a full version of your software on DVD or CD-ROM. Another name for a media kit is a "press kit".

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media outlets

media outlets - Magazines and newspapers.

Computer magazines and "vertical market" magazines print press releases about new software releases. Free.

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merge purge

merge purge

merge purge - Combining two or more contact databases.

During a merge purge, the goal is to standardize the names, addresses, and other contact information, and to remove duplicate records.

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metatag

metatag - HTML code that tells website visitors and search engines about your website.

The most fundamental search engine optimization (SEO) demands that you become familiar with metatags. Key software marketing metatags include the description metatag, which describes the contents of your web page, and the keywords metatag, which lists the keywords and phrases that you want the search engines to use when indexing your site. Some search engines pay attention to the keywords metatags, and some do not.

The title tag is more important than any of these, but technically, it's a tag and not a metatag.

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microISV

microISV - a small independent software development company.

Often microISVs are one-person companies. Typically, a microISV starts her company as a part-time project while she continues to work at her daytime programming job. microISVs often do all of the development and marketing work themselves. Some microISVs augment their self-funded efforts, and seek outside money to continue their software publishing work.

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middlemen such as agents, dealers, distributors, and borkers

middlemen

middlemen - Businesses who operate between manufacturers and consumers.

Examples of businesses that act as middlemen include agents, dealers, distributors, and brokers.

These stakeholders are critical to the success of software development companies, and should be treated as allies, not enemies.

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mirror web page and mirror website

mirror

mirror - A copy of your web page or entire website.

One purpose of mirrors is to have similar sites on different servers so people will be able to visit your site, even if a server goes down. Another purpose is to create nearly-identical web pages which are optimized for different key words and phrases, allowing prospects to find your software easily when they use search engines.

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mission statement

mission statement - A statement about the purpose of your company, and your commitment to your customers.

Mission statements belong on the "About Us" or "About the Company" page, and not on your home page or product pages. Use your prime real estate - your home page and product pages - for software marketing.

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mISV or microISV - micro independent software vendor

mISV

misv - Software developer.

mISV stands for micro independent software vendor.

mISVs or microISVs are software developers who market their own software.

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mocial

mocial - the convergence of mobile, social, local, and email.

The term "mocial" is a new addition to the marketing lexicon, and it will be a moving target for software developers for the next year or two. The main emphasis, though, is creating social media network messages that are effective when viewed on tablets and smartPhones.

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multi-user license

multi-user license - A license that allows multiple users at a company or organization to legally use your software.

border Software Marketing Glossary
previous software marketing glossary page next software marketing glossary page
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Glossary Index
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A - B - C - D - E - F - G
H - I - J - K - L - M
N - O - P - Q - R - S - T
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Table of Contents
of the - M - pages:
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magalog
magazine articles
marcom
market
market niche
market research
market segmentation
market share
marketing
marketing budget
marketing plan
matchback
media kit
media outlets
merge purge
metatag
microisv
middlemen
mirror
mission statement
mISV
mocial
multi-user license
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News releases are a cost-effective way to market more software.
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It takes experience to write a press release that will get editors and bloggers excited about your desktop or smartphone software.

Contact DP Directory today about writing your press release, and submitting it to the bloggers and editors.

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Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.

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