media kit - An online or physical collection of material that tells editors about your software.
This media kit generally includes a press release, a company backgrounder, flyers and brochures about your programs, a biography of the developer and other key personnel, and a full version of your software on DVD or CD-ROM. Another name for a media kit is a "press kit".
media outlets - Magazines and newspapers.
Computer magazines and "vertical market" magazines print press releases about new software releases. Free.
merge purge - Combining two or more contact databases.
During a merge purge, the goal is to standardize the names, addresses, and other contact information, and to remove duplicate records.
metatag - HTML code that tells website visitors and search engines about your website.
The most fundamental search engine optimization (SEO) demands that you become familiar with metatags. Key software marketing metatags include the description metatag, which describes the contents of your web page, and the keywords metatag, which lists the keywords and phrases that you want the search engines to use when indexing your site. Some search engines pay attention to the keywords metatags, and some do not.
The title tag is more important than any of these, but technically, it's a tag and not a metatag.
microISV - a small independent software development company.
Often microISVs are one-person companies. Typically, a microISV starts her company as a part-time project while she continues to work at her daytime programming job. microISVs often do all of the development and marketing work themselves. Some microISVs augment their self-funded efforts, and seek outside money to continue their software publishing work.
middlemen - Businesses who operate between manufacturers and consumers.
Examples of businesses that act as middlemen include agents, dealers, distributors, and brokers.
These stakeholders are critical to the success of software development companies, and should be treated as allies, not enemies.
mirror - A copy of your web page or entire website.
One purpose of mirrors is to have similar sites on different servers so people will be able to visit your site, even if a server goes down. Another purpose is to create nearly-identical web pages which are optimized for different key words and phrases, allowing prospects to find your software easily when they use search engines.
mission statement - A statement about the purpose of your company, and your commitment to your customers.
Mission statements belong on the "About Us" or "About the Company" page, and not on your home page or product pages. Use your prime real estate - your home page and product pages - for software marketing.
misv - Software developer.
mISV stands for micro independent software vendor.
mISVs or microISVs are software developers who market their own software.
mocial - the convergence of mobile, social, local, and email.
The term "mocial" is a new addition to the marketing lexicon, and it will be a moving target for software developers for the next year or two. The main emphasis, though, is creating social media network messages that are effective when viewed on tablets and smartPhones.
multi-user license - A license that allows multiple users at a company or organization to legally use your software.
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