Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

on this Glossary page, you'll find these words and phrases

occasion segmentation, offspring,
Ogilvy on Advertising, one-to-one marketing,
opt-in, opt-in email list rental, opt-out, optimization

occasion segmentation occasion segmentation - A form of marketing segmentation whereby you target prospects based on their venues or locations. For example, you might target home-schoolers or people in prison with your educational software marketing message. See also market segmentation. offspring offspring - Prospects who learn of your offer from friends, relatives, or business colleagues. Ogilvy on Advertising "Ogilvy on Advertising" - a book by David Ogilvy. This is a must-read book for software developers. If you're using your website to write a sales presentation about your application software, then reading "Ogilvy on Advertising" is a good use of your time. David Ogilvy did his magic before the Internet existed. While Ogilvy wrote ads for direct-mail and magazines, we all write ads for our web sites, PAD files, newsletters, and upgrade solicitations. And his advice applies to those of us in the software development industry. Time Magazine called David Ogilvy "the most sought-after wizard in the advertising business." He started in the advertising business in 1949. In 1963, he started Ogilvy & Mather, and took it from a specialty shop to one of the four largest ad agencies in the world. At the time he wrote this book, the company had 140 offices in 40 countries. Ogilvy believes that advertising is timeless, and that most trends need to be ignored. I think Ogilvy would be impressed by the Internet, in the same way that he was impressed by the way that television revolutionized the advertising industry. The age-old principles that he describes in this book are much more useful than the ideas that you'll find in the "Bill and Ted's Excellent Advertising Techniques" -type books available today. If you read the book, you'll write better advertising copy, and you'll sell more software. Period. one-to-one marketing one-to-one marketing - The philosophy that you can sell more software by cultivating your existing customers than by trying to find new ones. opt-in opt-in - An email concept in which the people who receive your email have given you permission to send them. The tricky part, however, is getting them to remember that they've given you permission. opt-in email list rental opt-in email list rental - Sending emails to people who are identified as having opted in to receiving sales solicitations. Some years back, I did some in-depth research and wrote an article about the effectiveness of using opt-in email lists to increase software sales. You can read the entire article in my newsletter archives. opt-out opt-out - An email concept in which the person who receives your email will continue to receive it until they tell you to stop sending it. Opt-out email is a polite phrase for "email spam." optimization optimization - Fine-tuning your website for better search engine results. By doing search engine optimization (SEO), you'll give your website the keywords and key phrases needed to attract well-targeted human visitors, and rank highly on the important search engines. Software Marketing Glossary Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ, software marketing glossary Copyright © 1997-2011 DP Directory, Inc.

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Glossary Index A - B - C - D - E - F - G H - I - J - K - L - M N - O - P - Q - R - S - T U - V - W - X - Y - Z Table of Contents of the - O - pages: occasion segmentation offspring Ogilvy on Advertising one-to-one marketing opt-in opt-in email list rental opt-out optimization organic search results out of box experience Press releases are more credible than ads. They just work better. Your competitors are using news releases to promote their smartphone and computer software. So should you! Contact DP Directory, and start getting your share of free publicity from bloggers, newspapers, and magazines. Hard-hitting smartphone and computer software marketing info. Monthly. Free. It's always been easy to find bad marketing advice in the software development industry. Now you can get good software marketing advice from a professional. It's monthly, and it's free. Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.