Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

on this Glossary page, you'll find these words and phrases

page listing, page rank, page view, passive voice,
pay for inclusion, pay per click,
permission, Permission Marketing

page listing page listing - Google's search engine results page (SERP) containing a reference to each page on your website. To use Google to find your listing of web pages, type site:www.your-domain.com into Google's search box (substituting your domain name for "your-domain") and click the "search" button. page rank page rank - A search engine's guess as to how important a web page is. In earlier days, website owners were obsessed with improving their Google PageRank. Today, PageRank is regarded as an inconsequential rating of a web page. page view page view - A unit of measurement of how many people look at a particular page on your website. passive voice passive voice - A sentence in the format "Object is acted upon by subject". You're writing in the passive voice when you say that an object has something done to it by a subject. Here's an example of a passive voice sentence: The data is compressed into a zip archive by the program. The active voice version of that sentence is: The program compressed the data into a zip archive. Passive voice sentences are vague. They rarely tell you who did what. When you say, "Plug-ins can be added to the program," we don't know who is going to add the plug-ins. Is the software developer going to add them before the purchase, or are the plug-ins something that the customer has to take care of? Compare that to the completely understandable active voice sentence, "You can add plug-ins to the program". The passive voice is great for weasel words. Passive voice sentences like "Mistakes were made." and "Program bugs were found." let you dodge responsibility. To sell more software, avoid writing in the passive voice. pay for inclusion pay for inclusion - A system by which you pay a search engine or directory to include you in their index for some period of time. pay per click pay per click - A search engine advertising system where software developers pay a pre-determined amount of money to the search engine company each time a user clicks their hyperlink. permission permission - Getting the prospect's consent before delivering a sales pitch. For software developers, this means enticing your prospects to sign up for your opt-in newsletter, which you use to give them 95% useful content, and 5% sales message. Permission Marketing "Permission Marketing: Turning Strangers Into Friends, and Friends into Customers" - A book by Seth Godin. Godin believes that traditional advertising - which he calls "interruption advertising" - no longer works. This old-fashioned advertising methodology has simply lost its ability to persuade. Instead, offer people something of value. For example, send them a free newsletter with wall-to-wall information about how they can make their lives better. In return, ask for their permission to market to them in your newsletter. Well, you don't have to say it quite that way when you're asking for their permission. Your prospects won't accept this proposition if your newsletter is strictly an advertising vehicle. But if you promise to deliver valuable content - and if you deliver on your promise - then you'll be able to reach a wide audience with your sales presentation. This book is an easy read. It's heavy on examples and checklists, and light on obscure marketing theories. To read my entire book review of Seth Godin's "Permission Marketing", check out the book review archives on this website. Software Marketing Glossary Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ, software marketing glossary Copyright © 1997-2011 DP Directory, Inc.

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Glossary Index A - B - C - D - E - F - G H - I - J - K - L - M N - O - P - Q - R - S - T U - V - W - X - Y - Z Table of Contents of the - P - pages: page listing page rank page view passive voice pay for inclusion pay per click permission Permission Marketing person persona persuasion photographs place based advertising platform podcast popunder window popup window positioning Powerliving by Jake PPC - pay per click PR press kit press page press release press release campaign press release cover letter press release distribution press release follow-up press release format press release timing press release writing price price promotion printer friendly privacy policy product profit prominence pronoun proofreading prospect proximity psychographics public relations publicist publicity purchase order Purple Cow Sell more software and SaaS with press releases. News releases increase your software's visibility with prospects and customers. Start your software company's press release campaign today.