ranking - Sorting search engine results so that the most relevant results appear at the top of the list.
Often, paid advertisers' results appear above the most relevant results.
reader service card
reader service card - A postcard that magazine readers use to request additional information about a product.
Many of the computer trade and consumer magazines assign a reader service number to each advertisement and to each New Product Announcement that appear in their publication. By circling the number on this "bingo card" and mailing the card to the magazine, you'll be sent additional information by postal mail or by email.
recency frequency money
recency frequency money - Selection criteria for mailing lists that you rent.
If you're renting a list of people who have purchased products from a retail catalog, for example, you can select names based upon how recently they've bought something from the catalog, how frequently they place orders from the catalog, and how large the orders have been.
reciprocal links - Links that are traded between two web sites.
Two friends decide to increase each other's inbound links by swapping. Reciprocal links don't hurt your standing with the search engines. But they don't contribute significantly to your SEO efforts, either.
The best inbound and outbound links are from pages that are relevant to each other. So, it makes no sense to link your cousin's bowling alley web page to your billing software web page. In fact, it can hurt your standing with the search engines because it dilutes the impact of the keywords that you're trying to emphasize, and it confuses the search engines.
If you are going to swap links with a well-targeted site, spend 90 percent of your energy writing the anchor text that will be associated with the hyperlinks. Be sure that the keywords and keyphrases in the anchor text are relevant to both web pages, so the link will be seen by the search engines as sensible.
redirect - A method of automatically forwarding an incoming link from one page to another.
There is not universal agreement about the effectiveness of various types of page redirects. The bad guys use redirects to try to trick the search engines into sending people to the wrong page.
There seems to be agreement that 301-redirects are universally recognized by the search engines as the "good" ones. 301-redirects are easy to set up on UNIX/Linux systems, and only easy on Microsoft systems if you are the administrator.
register - To purchase a license to use software, or to convert the trial version or shareware version of a program to the full version.
Asking users to "register now" is an arcane, often misunderstood way to ask users to "buy now". Similarly, "purchase" is a word which is not as well understood as "buy", especially by people who don't speak English as their first language.
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