Shareware Industry Conference (SIC)
shareware marketplace - A mythical concept about a hypothetical marketplace that doesn't exist.
There is a real-world marketplace for, say, reasonably priced, English-language mathematical drill programs for Windows, targeted at six- through eight-year-olds.
It makes no sense to pretend that you can lump together thousands of similar specific marketplaces into a composite "shareware marketplace" or "software marketplace".
shelfware - Software which is boxed, shrink-wrapped, and sold in retail stores and through the value-added reseller (VAR) channel.
shopping - Visiting stores or Internet sites to buy goods and services.
Make your prospects' shopping experience pleasant, and they'll be more inclined to buy your software, more inclined to return to your site, and more inclined to tell their friends about your applications.
shopping cart - A web device that lets your users select a number of your applications, and purchase them in a single operation.
One of the main causes of lost Internet sales is shopping cart abandonment. Make sure your shopping cart can be used with all major web browsers, including the browsers used on iPhones, iPads, and Android phones. And be sure that your shopping cart functions quickly enough so that users don't walk away in frustration.
If you're using an e-commerce company to process your sales, try their shopping cart before you commit your company's software sales to it.
SIC - Shareware Industry Conference and Software Industry Conference
SIC - Shareware Industry Conference and Software Industry Conference - An annual get-together of try-before-you-buy developers and marketers.
Shareware Industry Conferences (later renamed Software Industry Conferences) were held each year from 1990 through 2010. There was no 2011 conference. Beginning in 2012, the conference will be called ISV Con.
SIC - Standard Industrial Classification
SIC - Standard Industrial Classification - The US Census Bureau's classification system of all of the product and service companies' output.
sign-in - A requirement that a user enter an ID and password before being able to access all or part of your website.
On the negative side, presenting visitors with an additional hurdle will reduce the number of people who are willing to jump at the chance to enter your site. On the positive side, sign-ins make users think that there is something of value on the other side of the barrier, and that they're special people with special access to this valuable information.
signature file - A four-line sales pitch that you place at the bottom of each email that you send and each newsgroup message that you post.
Signature files are typically four lines in length, and include your software site's URL, your public-facing email address, and a line or two about your applications. Almost all email clients support signature files. To not take advantage of them is to lose an opportunity to sell more software.
siloing - A search engine optimization (SEO) technique whereby you group all of the information on your site by theme.
Each theme would have its own landing page.
Many developers have heard that "content is king." All you have to do, the theory says, is create lots of pages on your software sites. Authors add their help files, create whitepapers and case studies for each of their applications, and add as much content as possible. The theory seems to be that Google and the other search engines are smart enough to sort everything out.
Truth is, when you dump all of your content into a single folder and use persistent navigation throughout your website, there's no foolproof way for the search engines to determine how your data should be organized. The result is dilution of your keywords and key phrases, and less than optimal search engine results.
With siloing, you create themes for the things that are important on your website. For example, your web site might offer six different applications plus consulting services. You need to create seven silos, and make it easy for the search engines to know how your information is organized. Each silo will have its own landing page. And you'll use "nofollow" tags to minimize or eliminate cross-linking between pages that are under the landing pages.
This type of information organization makes the search engines happy. And a fundamental thrust of software marketing is keeping the search engines happy.
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