Site map - A page on your website that makes it easy for people to find everything on your site.
While most developers use an outline format for their site maps, you should consider including your best "tag line" next each product, encouraging people to buy it. Your site map may never be a powerful stand-along sales page, but it can certainly do an effective job of making prospects aware of your software's benefits.
Think of the ways that people find things on websites -
(1) Some people will read from top-to-bottom until they locate what interests them. Actually, they won't read your page. They'll skim the words and bullet points, and glance at the diagrams and screenshots, hoping to find what they need.
(2) Other prospects will use your navigation bars. They'll look for horizontal nav bars across the top and bottom of your home page, and vertical nav bars at the left or right, and use them to find what interests them.
(3) A lot of people like to search websites. Software developers should consider adding a search box to their sites.
(4) Some people may glance at your home page for a few seconds, and then go to your site map.
Most site maps outline the URLs that are available. A good site map will be a software marketing tool that will make it easy for prospects to find and buy your applications.
If you're marketing several unrelated or loosely-related programs, create a table. Include the product name, a brief description of the program, the URL for downloading the trial version, the price (and a link to the sales page), a link to your system requirements, a link to your FAQ, and the address of the main support page.
If you offer related products, direct your prospects' attention to your product comparison tables.
Make it easy for prospects and customers to find contact information and a description of your company.
Show links to case studies, articles, whitepapers, and reports in your ever-expanding library of useful information. These content-rich web pages will help Google and the other search engines send traffic to your site.
Make every sentence of your site map sell. Present a professional, inviting image of your software company and the products that you offer.
SKU - stockkeeping unit
SKU - stockkeeping unit - A product number code that retailers assign to every product and service that they sell.
SKUs are used by just about every retail store that uses point-of-sale (POS) software so they can manage their inventory and do basic market research.
Stores assign an SKU to every product and service that they offer. Each time they buy more stock for a particular item, they increment the SKU count for that item in their inventory software. And each time they sell something, their POS application decrements their inventory count for that item's SKU.
Unlike universal product codes (UPCs), there is no national or international standard for assigning SKU numbers. Every retailer on the planet seems to use its own numbering system.
If a retail store is going to sell your software, they probably expect to have a physical (boxed and shrinkwrapped) product. But that's not necessary. The air conditioner that you buy from Home Depot has an SKU. So does the non-physical extended warranty for that air conditioner. So a retail store can sell a software license without having a physical box on its shelf.
social bling - the buttons that people can click to share and like your postings on Facebook, Twitter, and other social networking sites.
If you're going to market your software on the social media sites, then make it as easy as possible for prospects and customers to tell all of their friends and colleagues about your applications. Use banks of buttons that allow people to spread the word, all with just a single click.
Software Industry Conference
Software Industry Conference (SIC) - An annual get-together of try-before-you-buy developers and marketers.
Please see the SIC - Software Industry Conference write-up in this Glossary.
Software Marketing Blog
Software Marketing Blog - a blog targeted at software developers to help them increase their software sales.
The Software Marketing Blog is written by Al Harberg, the author of the Software Marketing Glossary that you're reading. If you're enjoying this Glossary, then you're going to love the money-making software marketing ideas on my blog.
Software Marketing Glossary
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