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I'll put your ideas into words. You'll sell more software.
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   .

Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

border on this Glossary page, you'll find these words and phrases border

success, Success Leaves Clues, sugging, suite, suspect, synonyms

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Joe Girardquotation quotation on success

success

success - Achieving what you want in business and in life.

One advantage of running your own software business is your ability to define "success" and to not have other people's definitions imposed on you.

"Success is really just the management of failure," says Kamran Elahian, the Cofounder of Cirrus Logic.

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Success Leaves Clues book cover

Success Leaves Clues

"Success Leaves Clues - Practical Tools for Effective Sales and Marketing" - A book by John L. Stanton and Richard J. George.

The authors tell us that we can improve our companies' performance by learning what the best marketers do. We can learn what works by studying success, and mimic that success.

Many developers don't have a marketing plan. This book provides an easy way to get started with your software marketing.

You can read my longer book review of "Success Leaves Clues".

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sugging

sugging - Short for "selling under the guise of research".

Sugging is a telephone marketing technique where the caller tells you that they're conducting a survey and not selling anything. And then they proceed to try to sell you something.

See also frugging, which is fund-raising under the guise of research.

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suite

suite - A collection of programs, sold as a single unit.

Typically, the programs are related, and from one software developer. Groups of programs that aren't tightly related are called bundles.

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synonyms and SEO

suspect

suspect - A sales person's play on the word "prospect".

A suspect is a person who is not in the bullseye of your target market, but who might become a customer under the right circumstances. They may want your software, but they may not be able or willing to pay for it.

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synonyms

synonyms - Words that have the same meaning.

When doing search engine optimization (SEO) work on your web pages, you need to start by creating a list of the keywords and key phrases that will most likely attract visitors to your site. These are the words that people in your target audience will type into the search engines when they're looking for software like the applications that you sell.

After you develop your keyword list, expand it by including all of the synonyms that people in your target audience use. If you're selling niche software, then be sure to include the words and phrases that are used in your industry.

Include different spellings of words that are important to you. If "database" is a key phrase, then include "data base", too. Say "website" and "web site".

Finally, discover what Google thinks are your synonyms, and include these words and phrases in your list of keywords. For example, if you type ~spreadsheet into Google's search box and click "search", you'll find that Google believes that "spreadsheet", "Excel", "calculator", and "XLS" are synonyms.

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previous software marketing glossary page next software marketing glossary page
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Glossary Index
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A - B - C - D - E - F - G
H - I - J - K - L - M
N - O - P - Q - R - S - T
U - V - W - X - Y - Z
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Table of Contents
of the - S - pages:
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sales funnel
sales message
satisfaction
scannability
scraper
scratching
screen shot
screencast
search engine
search engine marketing
search engine optimization
search engine results page
seeds
self-mailer
selling
selling to families
share of mind
shareware
Shareware Industry Conference (SIC)
shareware marketplace
shelfware
shopping
shopping cart
SIC - Shareware Industry Conference and Software Industry Conference
SIC - Standard Industrial Classification
sign-in
signature file
siloing
site license
site map
SKU
social bling
Software Industry Conference
Software Marketing Blog
Software Marketing Book Club
solution
sound bite
spam
spell checker
spider
splash page
sponsorship
spyware
stakeholders
stemming
strategy
strategic partnership
strategic planning
subdomains
subscribers
success
Success Leaves Clues
sugging
suite
suspect
synonyms
system requirements
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Press releases are the path to the lucrative US and European software markets.
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You need to send your New Product Announcement to the proper press people.

You're wasting time and money if you're submitting news releases to generic names (such as "Software Editor" versus real names such as "Sam Jones") or to generic addresses

(such as news@ instead of sjones@).

Use a professional press release submission service that will deliver your news releases to the editors' personal mailboxes.

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