Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

on this Glossary page, you'll find these words and phrases

underlined text, unique selling proposition,
Unleashing the Ideavirus

underlined text underlined text - A way of confusing your website visitors. Surfers expect underlined text to be hyperlinks. You should use bold text or italics to emphasize words. Underlining non-hyperlink text can be confusing. Confused surfers buy less software. unique selling proposition unique selling proposition (USP) - The benefit that distinguishes your application from all of your competitors' software. Unleashing the Ideavirus "Unleashing the Ideavirus - Stop marketing at people! Turn your ideas into epidemics by helping your customers do the marketing for you" - A book by Seth Godin. Godin believes that we need to teach our customers to market to each other. We need to get influential users excited about our products and services, and then we need to get out of their way. Buzz is the new way to sell software, and everything else. Godin's ideavirus is a particularly effective variety of buzz. Under this marketing technique, we create an idea that grows and infects everyone it touches. For example, give people free email accounts, and require that their signature file be an advertisement for your free email service. Every time somebody sends an email, they spread your ideavirus. Please read my review of "Unleashing the Ideavirus". The book review first appeared in Al Harberg's Software Marketing Newsletter. Software Marketing Glossary Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ, software marketing glossary Copyright © 1997-2011 DP Directory, Inc.

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Glossary Index A - B - C - D - E - F - G H - I - J - K - L - M N - O - P - Q - R - S - T U - V - W - X - Y - Z Table of Contents of the - U - pages: underlined text unique selling proposition Unleashing the Ideavirus upgrades upsell usability usability testing usage-level segmentation user Press releases deliver the impact of an ad, at a fraction of the cost. Hundreds of editors and bloggers could feature a New Product Announcement about your software. Free! Start the process by sending them your press release. Start your news release campaign today. Free news you can use about selling more computer and iPhone software. It's always been easy to find bad marketing advice in the software development industry. Now you can get good software marketing advice from a professional. It's monthly, and it's free. Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.