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Here is another selection of articles for mISVs from Al Harberg's Software Marketing Newsletter. Learn how you can build your software business by improving your web site design.
How long should your web pages be?
Your web pages should be the length that you need to deliver a powerful sales message to your target audience. Don't listen to so-called experts who want to tell you how long your website page should be. Learn more about web page length.
Keep software prospects on your website
You're losing too many prospects when they bounce immediately back to the search engine that sent them to your software website. Learn proven techniques to keep prospects on your website longer.
Copywriting basics - person and voice
When writing your website sales message, you can make more money if you tell your software's story well. Here are a few stylistic techniques that you can use to increase your application sales. Learn about person and voice, and sell more software.
Laugh your way to higher software sales
It's difficult and risky to try to make people laugh while they're making a decision to buy your program. You can use humor to sell more software. But you have to use humor thoughtfully. Here are some techniques to make humor effective on your software website.
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Press releases put you on the same level as the biggest software vendors.
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Your press release has to convince the editors that you have a unique application that can make their readers' lives better.
Your press release also has to sell your program's benefits to the publications' readers. And you have to do all of this without sounding like a sales pitch.
You need professional help. Contact Al Harberg now.
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Learn which sales and marketing books will increase your software sales.
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In Al Harberg's Software Marketing Newsletter, you'll find tips about copywriting your website's sales message.
Subscribe now to Al's free newsletter.
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