border border border

border border border
border Press Release
border border border
  -   Computer Editors
  -   Business Editors
  -   Education Editors
  -   Multimedia Editors
  -   Game Editors
  -   Programming Editors
  -   Other Editors
border border border
border Press Release
border border border
  -   Prices & Time Frames
  -   Sample Press Releases
border border border
Software Marketing
border border border
  -   Rent Al's Brain
  -   Press Release FAQ
border border border
Al Harberg's
Software Marketing Newsletter
border border border
  -   Subscribe Now
  -   Marketing Archive
  -   Marketing Glossary
border border border
border border border
  -   Order
  -   Contact Us
  -   About DP Directory, Inc.
  -   Send Us an Email

press release services

border border border
You'd sell more programs if your website had a better marketing message.
border border border

I'll help you maximize your software web site's appeal to your target audience.

A well-written website can be a strong sales tool.

Let's work together to make your website more effective.

border border border
Press releases are more credible than ads. They just work better.
border border border

Writing an effective New Product Announcement can be hard.

You can't send the b

loggers the sales pitch from your website.

You can't submit your PAD file description.

And you can't send them a nice story about your software application.

You have to submit a professionally-crafted press release that they can use.

We can help you write and email your press release!

border border border
Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
(860) 659-1065
border border border

Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

border Software marketing ideas about border

software marketing, defining our humanity,
taking control of priorities, and developing crossover skills

from Part 1 of the book Never Wrestle with a Pig - and ninety other ideas to build your business and career by Mark H. McCormack, the March, 2011 Educational Software Cooperative Software Marketing Book Club selection.


Define who we our - define our humanity

developing crossover skills and software marketing McCormack believes that today's business people have fewer opportunities to excel. Because of this, we have to look at less momentous events to define who we are - to define our humanity.

The author lists six defining moments that give us opportunities to display our character -

  • When we act with consideration towards others.
  • When we display courage.
  • When we keep private information private.
  • When we're sensitive to other people's points of view.
  • When we take the time to anticipate the results of our actions.
  • When we're loyal.

McCormack believes that loyalty is the most important virtue in an organization.

Software marketing - learn what motivates us

McCormack urges us to discover what makes us tick. What is the personal obsession that drives our actions, and influences many of our decisions?

The author, for example, measures everything by how much time it will eat up. He regards his time as a very important asset, and is very sensitive about wasting even one minute of it.

Other popular measurement criteria that drive many business people are

  • money
  • status
  • popularity
  • independence.

microISVs don't control their priorities

developing crossover skills and software marketing McCormack believes that our priorities have much more control and influence over us than we have over them. Often, we're driven to do tasks that are urgent, and not tasks that are important.

Most people, the author tells us, don't even know what their priorities are.

Each of us would be more successful if we learned to take control of our priorities.

Software marketing and managing goals

Break big goals down into their components, and you'll have more success achieving them.

One good goal that we can all benefit from is letting go of some of our goals. Scratch unimportant goals off of your list of priorities, and you'll accomplish more.

Be creative with people

Most of us direct our creative efforts to things like software and websites and Google. It's a mistake to confine our creativity to technology. Creative collaborations and relationships can be very rewarding to our businesses.

Develop crossover skills for your microISV

McCormack tells us to develop a crossover skill. We can't just be good at, say, software design or writing. We have to find other talents that we have, and develop them to the fullest.

Most people, McCormack believes, don't know what they're good at. They have talents that they haven't discovered yet. And they're deluded about how strong some of their skills actually are. Sometimes we need outsiders to help us locate our strengths.

Among the talents that McCormack thinks are crucial are -

  • Sales skills
  • The ability to create expertise in new areas of our business
  • The ability to get and keep stakeholders who are loyal to our business

Software marketing, your business, and your life

Don't think of your business as your life.

In today's world of constant change, it's better to think of your business as a temporary project.

Software developers should set difficult goals

If you don't set high expectations for yourself, you won't be as successful as you could be.

On a related topic, I love the quote from an earlier Software Marketing Book Club selection - Herb Cohen's "Negotiate This" -

"We judge others by what they have accomplished, whereas we judge ourselves based upon how far we have fallen short of our potential capability."

border Software Marketing Glossary
move to the previous or next book club sample chapter
previous software marketing glossary page next software marketing glossary page
Quick Links:
Lists: computer, business , education, multimedia, game, programming, others
Ordering: place an order, prices and time frames, sample news releases, about us
Information: free newsletters, press release FAQ, software marketing glossary
border Copyright 1997-2016 DP Directory, Inc.

 . .
border border border
Glossary Index
border border border
A - B - C - D - E - F - G
H - I - J - K - L - M
N - O - P - Q - R - S - T
U - V - W - X - Y - Z
border border border
Table of Contents
of the - S - pages:
border border border
sales funnel
sales message
screen shot
search engine
search engine marketing
search engine optimization
search engine results page
selling to families
share of mind
Shareware Industry Conference (SIC)
shareware marketplace
shopping cart
SIC - Shareware Industry Conference and Software Industry Conference
SIC - Standard Industrial Classification
signature file
site license
site map
social bling
Software Industry Conference
Software Marketing Blog
Software Marketing Book Club
sound bite
spell checker
splash page
strategic partnership
strategic planning
Success Leaves Clues
system requirements
border border border
Hard-hitting smartphone and computer software marketing info. Monthly. Free.
border border border

Find out which marketing books you should read, with book reviews designed specifically for independent software vendors (ISVs).

Subscribe to Al Harberg's free monthly Software Marketing Newsletter.

Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.

border border border