Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

Software marketing ideas about

software marketing, marketing focus, defining your market

from Rule #2 - Precision - in the book Guerrilla Marketing Excellence - The 50 Golden Rules for Small-Business Success by Jay Conrad Levinson, the May, 2010 Educational Software Cooperative Software Marketing Book Club selection.

Software marketing begins with defining your software market accurately If you want to increase your profits, you have to define your market accurately. Levinson tells us to make a list of our best customers, and answer some key questions about them - What do they read? In the software industry, that would include computer trade magazines, computer consumer publications, dealer/VAR journals, vertical market publications, newspapers, blogs, and other sources of news and entertainment. What trade shows do they attend? Include local and national shows, as well as international events. What groups do they belong to? Include trade associations, unions, business and professional groups, and local associations of every type. What marketing tools get their attention? In the software industry, that would include websites, email, blogs, postal mail, phone calls, and dozens of other marketing vehicles, all of which need to be thought through. Have you thought about bind-ins, blow-ins, ride-alongs, and co-op mailings? We all should think through all of these vehicles, from roadside billboards to the videos that we watch when we pump gasoline into our cars. And don't forget buzz (word-of-mouth advertising). How did these customers initially hear about your company? What are the problems that your customers have - particularly, what are the problems that you can help them solve? Ask customers for referrals Ask customers for referrals to their colleagues. Levinson says that lack of marketing focus is the marketer's biggest problem. Software Marketing Glossary move to the previous or next book club sample chapter Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ, software marketing glossary Copyright © 1997-2011 DP Directory, Inc.

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Glossary Index A - B - C - D - E - F - G H - I - J - K - L - M N - O - P - Q - R - S - T U - V - W - X - Y - Z Table of Contents of the - S - pages: sales message satisfaction scannability scraper screen shot search engine search engine marketing search engine optimization search engine results page seeds self-mailer selling selling to families share of mind shareware Shareware Industry Conference (SIC) Shareware Industry Awards Foundation (SIAF) shareware marketplace shelfware shopping shopping cart SIC - Shareware Industry Conference and Software Industry Conference SIC - Standard Industrial Classification sign-in signature file siloing site license site map Software Industry Conference Software Marketing Book Club solution sound bite spam spell checker spider splash page spyware stakeholders stemming strategy strategic partnership strategic planning subdomains subscribers success Success Leaves Clues sugging suite suspect synonyms system requirements Get in-depth software, Android, and iDevice marketing insights for free by subscribing to Al Harberg's Software Marketing Newsletter. Who needs a free monthly newsletter about software application marketing? Every software vendor who wants to sell more software. Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.