Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

Software marketing ideas about

software marketplace failure,
software marketing materials, and software advertising

from the introduction and from the A-section of the book What Were They Thinking? by Robert M. McMath and Thom Forbes, the September, 2010 Educational Software Cooperative Software Marketing Book Club selection.

Software marketing and product failure Products and services fail for a number of reasons. Bad names Bad advertising Bad pricing Bad product When software marketing succeeds New products succeed, the authors tell us, when "just about everything that needs to go right does go right." And that doesn't happen very often. We need to be thoughtful about our concepts, our assumptions, and our execution. By doing this, we have a chance at success. And by knowing why other enterprises have failed, we increase our own chances to succeed. Software marketplace failure Depending on the study that you read, between 80 and 94 percent of newly-launched products fail. To keep from failing, we need to study the past, and sort out the important principles from the fads and trends and fashions and tastes. We have to learn marketing principles, and avoid failure. "Those who ignore the marketing mistakes of the past will not only repeat them, they will lose a lot of money in the process." Creating software marketing materials McMath and Forbes believe that you can't create all of your own marketing materials by yourself. They liken the simplicity of executing a good advertising campaign with the ease of chipping away excess marble until you have a beautiful sculpture. Advertising is as important as software design The authors believe that doing your advertising properly is as important as creating a high-quality product. Lots of advertising and good positioning will attract a lot of trial users. But unless you have a solid product, you won't achieve acceptable sales levels. Software Marketing Glossary move to the previous or next book club sample chapter Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ, software marketing glossary Copyright © 1997-2011 DP Directory, Inc.

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Glossary Index A - B - C - D - E - F - G H - I - J - K - L - M N - O - P - Q - R - S - T U - V - W - X - Y - Z Table of Contents of the - S - pages: sales message satisfaction scannability scraper screen shot search engine search engine marketing search engine optimization search engine results page seeds self-mailer selling selling to families share of mind shareware Shareware Industry Conference (SIC) Shareware Industry Awards Foundation (SIAF) shareware marketplace shelfware shopping shopping cart SIC - Shareware Industry Conference and Software Industry Conference SIC - Standard Industrial Classification sign-in signature file siloing site license site map Software Industry Conference Software Marketing Book Club solution sound bite spam spell checker spider splash page spyware stakeholders stemming strategy strategic partnership strategic planning subdomains subscribers success Success Leaves Clues sugging suite suspect synonyms system requirements Insights on selling more computer, Android, and iPad software, free of charge, free of hype, free of spam. It's always been easy to find bad marketing advice in the software development industry. Now you can get good software marketing advice from a professional. It's monthly, and it's free. Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.