border border border
border

border border border
border Press Release
Distribution
border border border
  -   Computer Editors
  -   Business Editors
  -   Education Editors
  -   Multimedia Editors
  -   Game Editors
  -   Programming Editors
  -   Other Editors
border border border
border Press Release
Writing
border border border
  -   Prices & Time Frames
  -   Sample Press Releases
border border border
Software Marketing
Solutions
border border border
  -   Rent Al's Brain
  -   Press Release FAQ
border border border
Al Harberg's
Software Marketing Newsletter
border border border
  -   Subscribe Now
  -   Marketing Archive
  -   Marketing Glossary
border border border
More
Information
border border border
  -   Order
  -   Contact Us
  -   About DP Directory, Inc.
  -   Send Us an Email

press release services

border border border
I'll put your ideas into words. You'll sell more of your software.
border border border

Did you spend more time on your website's design than you did on its software sales message?

Eye candy won't sell more software.

You need a well-written sales message.

border border border
Press releases get your software reviewed next to the multi-million dollar applications.
border border border

To increase your computer, Android, and iDevice software sales, your press release has to be written in proper English.

If you use my news release submission service, I'll review your press release for free and give you my feedback.

If you'd prefer, I can write your press release for you, affordably and quickly.

border border border
Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
(860) 659-1065
al@dpdirectory.com
border border border
   .

Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

border Software marketing ideas about border

software marketing success requires remarkable software

from the introduction and the "Not Enough Ps" section of the book Purple Cow - Transform Your Business by Being Remarkable by Seth Godin, the February, 2010 Educational Software Cooperative Software Marketing Book Club selection.

border

Purple cows are remarkable.
Software should be remarkable, too

software marketing success needs remarkable software Godin tells us that cows are boring. Purple cows, on the other hoof, are remarkable.

This book is all about making your software development business remarkable. Okay, it's not a book about cows or about software development. But it includes a lot of ideas that can be applied effectively to marketing software.

Software marketing requires remarkable software

For Godin, it's simple - Be remarkable, or fail.

Remarkable marketing means building things worth noticing directly into your products. Your business won't be remarkable if you create a me-too product, and attempt to sell it with an unusual marketing or sales campaign.

Me-too look-alike software and software marketing

I think Godin would be upset by the number of look-alike products that independent software developers are bringing to market. If he knew the software market, he would be screaming, "The world does not need another me-too Windows utility."

software marketing and product, price, promotion You have to put a purple cow into every program you develop. This requires innovation. Your advertising and public relations work will never compensate for a ho-hum program.

Instead, create remarkable software products, and get them immediately into the hands of early adopters, and people who will use buzz to spread the word. Short development cycles, along with major changes, are the way to sell more software applications.

Software developers need to find their purple cow

While this is not a book about the computer industry, Godin has a case-study about Logitech. In his mind, Logitech became the fastest-growing technology company in the US by recognizing that they're in the fashion business. They may not make high-tech mice, but they make unusual ones that people want to buy. They've found their Purple Cow.

Godin begins the book by reminding us that "Tastes like chicken" isn't a compliment.

Product, Pricing, Promotion, Positioning, and more

In the "Not Enough Ps" section of "Purple Cow," Godin defines his mission: "This book is about the why, the what, and the how of remarkable."

Godin wants us to add Purple Cow to the traditional list of the essential marketing Ps, which he lists as product, pricing, promotion, positioning, publicity, packaging, pass-along, and permission.

Brown cows are boring, Godin insists. Remarkable things, like a Purple Cow, are worth talking about.

Remarkable Marketing Needs to be Part of the Software

Remarkable marketing involves weaving directly into your product or service the things that people will notice. It rejects the old idea of creating something boring, and then trying to use marketing to make it exciting. You can no longer rely on your marketing department to take a nearly complete software application, for example, and spend a lot of money to talk about its unique benefits to your target audience.

We need to stop advertising and start innovating.

border Software Marketing Glossary
move to the previous or next book club sample chapter
previous software marketing glossary page next software marketing glossary page
border
Quick Links:
Lists: computer, business , education, multimedia, game, programming, others
Ordering: place an order, prices and time frames, sample news releases, about us
Information: free newsletters, press release FAQ, software marketing glossary
border Copyright 1997-2016 DP Directory, Inc.

 . .
border border border
Glossary Index
border border border
A - B - C - D - E - F - G
H - I - J - K - L - M
N - O - P - Q - R - S - T
U - V - W - X - Y - Z
border border border
Table of Contents
of the - S - pages:
border border border
sales funnel
sales message
satisfaction
scannability
scraper
scratching
screen shot
screencast
search engine
search engine marketing
search engine optimization
search engine results page
seeds
self-mailer
selling
selling to families
share of mind
shareware
Shareware Industry Conference (SIC)
shareware marketplace
shelfware
shopping
shopping cart
SIC - Shareware Industry Conference and Software Industry Conference
SIC - Standard Industrial Classification
sign-in
signature file
siloing
site license
site map
SKU
social bling
Software Industry Conference
Software Marketing Blog
Software Marketing Book Club
solution
sound bite
spam
spell checker
spider
splash page
sponsorship
spyware
stakeholders
stemming
strategy
strategic partnership
strategic planning
subdomains
subscribers
success
Success Leaves Clues
sugging
suite
suspect
synonyms
system requirements
border border border
Learn to generate more software sales with Al's free monthly newsletter.
border border border

Subscribe to Al Harberg's free monthly Software Marketing Newsletter and you'll experience a real difference in your software sales.

Start your subscription now if you want to increase your sales now.

Or start your newsletter subscription later and give your competitors a head start.

Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.

border
border border border