border border border
border

border border border
border Press Release
Distribution
border border border
  -   Computer Editors
  -   Business Editors
  -   Education Editors
  -   Multimedia Editors
  -   Game Editors
  -   Programming Editors
  -   Other Editors
border border border
border Press Release
Writing
border border border
  -   Prices & Time Frames
  -   Sample Press Releases
border border border
Software Marketing
Solutions
border border border
  -   Rent Al's Brain
  -   Press Release FAQ
border border border
Al Harberg's
Software Marketing Newsletter
border border border
  -   Subscribe Now
  -   Marketing Archive
  -   Marketing Glossary
border border border
More
Information
border border border
  -   Order
  -   Contact Us
  -   About DP Directory, Inc.
  -   Send Us an Email

press release services

border border border
You'd sell more software if your website were more inviting.
border border border

You're too close to your software website. You would benefit by having some outside professional help.

You need to hire somebody who can look at it for the first time, and provide you with in-depth, objective, professional advice about making your sales message more powerful.

Hire the guy who wrote this glossary to make over your website.

border border border
Use press releases to sell your software in the North American market.
border border border

Since 1984, Al Harberg and DP Directory have been providing software developers with news release writing and submission services.

In August of 1997 we introduced our press release emailing service.

We've helped thousands and thousands of developers boost their software sales by getting them write-ups in magazines, newspapers, and blogs.

We know the tech and smartphone marketplace.

We know how to get publicity for your software application.

Here's how you should choose the right company to email your news releases to the media.

border border border
Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
(860) 659-1065
al@dpdirectory.com
border border border
   .

Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

border Software marketing ideas about border

software marketing, website visitors are not intelligent or organized,
and make it easy for prospects to find the prize on each page

from introduction and the first two chapters of the book The Big Red Fez - How to make any web site better by Seth Godin, the January, 2011 Educational Software Cooperative Software Marketing Book Club selection.

border

Software marketing requires web designers to understand prospects

software marketing means let customers find the web page prize Most websites fail, Godin tells us, because their designers assume - incorrectly - that website visitors are intelligent and organized. Designers assume that web site visitors will read everything on each web page, and make informed decisions about how to move around the site.

Truth is, the people who visit websites like yours and mine are in a hurry, and they want to find what they're looking for quickly. Give them good choices immediately, or they'll choose their web browsers' back buttons.

The book's odd title, and the metaphor that Godin carries throughout the book, is that of a monkey wearing a fez, and searching for a banana. Monkeys and website visitors are interested only in finding the banana. Make it easy for them to find the prize, or they'll lose interest and look on somebody else's website.

Most of us design sites for people who are intelligent and patient. Not a good idea, Godin tells us.

Software marketing requires that we
keep prospects on our web pages

Your website is like a pachinko machine. Picture an upright pinball machine, loaded with dozens of falling stainless steel balls. You use flippers to try to influence the direction of the balls, and to keep them in play as long as possible.

Godin likens the stainless steel balls of the pachinko machine to our web site visitors. Our goal is to keep them on our site as long as possible, and to nudge them in the direction we want them to go.

Provide website visitors with exciting choices

The author looks at the pachinko machine - and the website - as a direct marketing vehicle. The marketer's job is to present website visitors with a series of enticing pages that will get them to make the decision that we want them to make. In the software industry, that might mean buying a software application, downloading the trial version, signing up for the newsletter, or visiting your blog.

Software marketing means converting shoppers into buyers

Godin points out that the closer the website visitors get to the bottom of the pachinko machine, the more valuable they are. They've already been on your website for some time, so they're obviously interested in what you're offering. So, Godin tells us, it's the deep pages in our websites that are the most important. We need to make sure that they convert shoppers into buyers.

How prospects navigate a web page

let customers find the web page banana prize People look at a web page for three seconds, and decide what to do. Most click their "back" buttons. Some click some other link. Some read your page.

Make it obvious to your website visitors what you want them to do.

Amazon.com has trained millions of Internet users that navigation links are found on the left of the page, and "buy" links are found on the right. Take advantage of this convention. Use it, too.

Give website visitors simple goals

The monkey is only interested in finding the banana. Make it easy. And obvious.

Don't create a web page that tries to accomplish a bunch of things. Choose one, and concentrate on it.

What about the website visitors who are interested in something else that you offer? Well, you lose them. According to Godin, that's okay. Because if you try to concentrate on everything, then you'll lose nearly everybody.

How Godin's model relates to software marketing

In today's terms, perhaps the answer for those of us in the software industry is to rely upon Google for sending people to the right page, and make that page a sales vehicle for one particular product.

This is a very different approach than that which most software developers take. Most developers use their website's home page as the main landing page. They describe, say, four applications, and expect their website visitors to have the focus and patience and smarts to figure out which of the four apps they should purchase.

Godin urges us to take a different approach. Put one banana on each page.

border Software Marketing Glossary
move to the previous or next book club sample chapter
previous software marketing glossary page next software marketing glossary page
border
Quick Links:
Lists: computer, business , education, multimedia, game, programming, others
Ordering: place an order, prices and time frames, sample news releases, about us
Information: free newsletters, press release FAQ, software marketing glossary
border Copyright 1997-2016 DP Directory, Inc.

 . .
border border border
Glossary Index
border border border
A - B - C - D - E - F - G
H - I - J - K - L - M
N - O - P - Q - R - S - T
U - V - W - X - Y - Z
border border border
Table of Contents
of the - S - pages:
border border border
sales funnel
sales message
satisfaction
scannability
scraper
scratching
screen shot
screencast
search engine
search engine marketing
search engine optimization
search engine results page
seeds
self-mailer
selling
selling to families
share of mind
shareware
Shareware Industry Conference (SIC)
shareware marketplace
shelfware
shopping
shopping cart
SIC - Shareware Industry Conference and Software Industry Conference
SIC - Standard Industrial Classification
sign-in
signature file
siloing
site license
site map
SKU
social bling
Software Industry Conference
Software Marketing Blog
Software Marketing Book Club
solution
sound bite
spam
spell checker
spider
splash page
sponsorship
spyware
stakeholders
stemming
strategy
strategic partnership
strategic planning
subdomains
subscribers
success
Success Leaves Clues
sugging
suite
suspect
synonyms
system requirements
border border border
Al Harberg's Software Marketing Newsletter is a valuable, free software developers' resource.
border border border

Al Harberg's free monthly Software Marketing Newsletter delivers innovative ideas on creating website sales presentations.

Subscribe now, and enjoy your software as they go up.

Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.

border
border border border