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I'll put your ideas into words.
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Did you spend more time on your website's design than on its sales message? Pretty pictures won't sell more software. A well-written sales message will.

Pretty pictures won't sell more software.

A well-written sales message will generate more software sales.

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Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
(860) 659-1065
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Press Releases for Software Developers
from Al Harberg of DP Directory


How software vendors can sell more software with better copywriting


write better web pages and sell more software Here are five more articles for software developers from Al Harberg's Software Marketing Newsletter. Learn how you can build your software business by improving your copywriting and creating stronger sales messages.

Look at your software website from your prospects' perspective

Software vendors can sell more programs by climbing inside their website visitors' minds, and thinking about the things that are important to customers. Here are some insights about copywriting your sales messages to be more effective with your prospects.

We don't read web pages - we scan them

Don't assume that your website visitors will read every word that you've included in your software sales presentation. Design your webpages for prospects who scan as well as for potential buyers who read web pages.

Closing the software sale

If you're going to sell your applications, you have to ask prospects to buy . You need a call to action - or several of them - on every sales page on your software site.

Convert your site from techno-babble to English

Increase your software sales by doing better copywriting. If your website is written in plain English and not tech-talk, you'll close more sales.

Will this software run on my computer?

Don't make prospects guess if you're marketing a Windows application, a Mac program, or UNIX/Linux software. You'll sell more product if you tell website visitors what operating system your application needs.


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Use press releases to increase your software sales.
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Make sure your prospects are finding write-ups about your applications in the blogs, magazines, and newspapers that they read.

Send press releases regularly to the media, and keep your name at the top of your prospects' memory.

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Take the mystery out of brand extensions with Al's free newsletter.
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Al Harberg's Software Marketing Newsletter presents fresh ideas on creating website sales messages.

Subscribe now and watch your software sales go up.

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