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press release services

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Showcase your application.
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The guy who wrote this website wants to help you with your website. For $299(US),

I'll spend four hours, and give you personalized feedback on how you can sell more software.

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Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
(860) 659-1065
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Press Releases for Software Developers
from Al Harberg of DP Directory


How software developers can write stronger sales messages


mISVs should write strong sales messages These articles from Al Harberg's Software Marketing Newsletter can help you improve the sales presentation on your website, and sell more software.

Your application's unique feature

The only way that your prospects will find your program's best features is if you take the time to point them out. The same is true of editors, bloggers, and software reviewers. They won't spend hours trying to find what makes your application unique. Tell prospects that your software is unique, and you'll sell more software.

Translation and localization of software sites

Software developers need to properly name and brand their software. A bad name, or a weak brand, will result in marketplace apathy or rejection. This article discusses ideas that can increase your income as you create a strong brand.

Increase software sales with inconsistency

Your web site has to have every variation possible for keywords and key phrases that are important to your sales. That's why my website uses both "web site" and "website" in its sales presentation. Learn how to increase sales with inconsistency.

What does your web site do to your prospects?

Your website has to get prospects' attention immediately. Then it has to get their interest. And finally, it has to get them to order your software. Here are some business-building ideas that will help your software sales.

Can your web site generate impulse sales?

When building your sales message, don't concentrate on impulse sales. Instead, do the hard work and craft a traditional sales presentation.


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Computer editors and bloggers want to tell your story to their readers.
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To increase your software sales, your press release has to be written in flawless English.

If you use my press release distribution service, I'll review your press release for free and give you my feedback.

If you'd prefer, I can write your press release for you.

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Al's newsletter puts money-making ideas in your inbox.
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Al Harberg's Software Marketing Newsletter takes the mystery and hype out of brand extensions, permission marketing, upselling, cross-selling, and after-selling...

... so you can concentrate on just plain selling more of your software.

Subscribe now to this free newsletter.

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